Q: What is SEO?
A: SEO stands for Search Engine Optimization. This is the processes of improving your organic position in the Search Engine Results Pages or SERP.
Q: What is bounce rate?
A: Bounce rate is when people only visit 1 page or take no further action before leaving the site. Search Engines would like to see people visit more than one page before leaving. This does cause a tracking challenge for websites that are only 1 page, as there is nowhere else for people to go.
Q: Doesn’t Google automatically know all the terms related to my business?
A: The short answer is no. Search Engines are not people, they are a visual display of algorithms from data collected by bots. Having properly structured pages with headings, keywords and descriptions help. This can take a few months, and there are many factors that need to completed up to get specific term ranking well. Use of Black Hat Techniques can have a negative affect on your site as well.
Q: I type in my company name into Google and there it is, so why do I need you?
A: Getting found by your company name is easy, however that means only people who know your company name find you. You want to be found for more that just your company name and there are other steps that need to be completed. We work with you to figure out the terms you want to be found for and the complementary words that help you get noticed.
Q: What increase in traffic can I expect?
A: The growth rate varies based on your audience and industry. However typically an average growth rate is around 5-10%. If you see increased traffic of 40% that would be considered an anomaly and not a sustainable number. There is also a plateau that needs to be maintained.
Q: Can’t you just do the SEO once?
A: We can do a one time SEO boost. And during those 3 months you will notice an increase in traffic and improved ranking on most result pages. Your business goal should be to constantly engage and update your site visitors – Never be stale.
Q: Why is my site slow?
A: A slow website is usually caused by multiple things happening at once. Large images, an underpowered host (server), poorly coded 3rd party plugins, and no CDN (Content Delivery Network) are a the most common culprits.
Q: Is WordPress secure?
A: An easier question to answer would be. “Can you secure my WordPress site?” That answer is yes. Having an active and up-to-date firewall at the server level is the 1st step. 2nd a properly configured plugin such as Wordfence and 3rd utilizing a proxy service such as CloudFlare. We do all of the these.
Q: Do you do offsite backups?
A: Yes, we do daily offsite backups.
Q: Why do you prefer to manage my hosting?
A: Primarily It’s for control over worst case scenarios; Having to chase down 3rd party vendors takes time. Secondly we’re able to make performance tweaks much easier. We also include hosting in all of our maintenance plans, saving you money.
Q: Why do you use Cloudflare?
A: Cloudflare puts a layer between your site and the visitor. It provides an essential layer of protection while offering a nice performance boost to most sites.
Q: Does PPC advertising really work?
A: Yes it can work. The reality is that there are many variables that contribute to a PPC campaigns effectiveness. For some people many of the advertising platforms make it look simple to create and manage the campaign with a budget they can afford.
To simply put it, the ads are scored based on how well they relate to the page they’re going to. The website will need to be optimized for the types of keywords people are using to find that page. This is why landing pages are used – but more on that another time. If people are responding well to the ad and landing where they wanted to, your score will be higher and potentially shown more or you’ll pay less per click depending on the type of PPC campaign you’re running. The goal here is to trust the marketing firm you’re dealing with to have all the checkboxes ticked to get you the business you need.
Q: What does a social media marketing strategy mean?
A: Have you ever heard the quote “Without a plan, you’re planning to fail”? That’s exactly why a strategy is important. Putting a strategy together for your social media content will guide the type of content you publish, the businesses you connect or share with, and the type of audience you’re trying to attract. If you haven’t clearly defined any of these details, there is no way to measure your success.
Q: What is the purpose of a brand guide?
A: A brand guide is the summary of what your brand stands for and guidelines for new employees or advertisers on how it can be used. This document is a valuable piece of your business foundation which you can reference at any time to help make decisions and direct your marketing goals.
For example, a brand guide will include details that define the attitude of the company, brand colours and logo use.
Q: How often do you need a website refresh?
A: We recommend reviewing your static content and structure every 2-3 years. Giving your site a refresh avoids a stagnant user experience for your clients. Whether customers are beginning their buying journey or are returning and building loyalty, it’s important that you communicate adaptations to your market. For example, if you have changed your service offering you may have added more pages to your menu over the past few years, and probably some images too. After 2-3 years, the templates that worked before do not necessarily work anymore. It’s time to share who you’ve become in a more user-friendly way.
Q: Can you also design print material for us?
A: Absolutely! Part of your brand story comes from having a consistent look and message. Having us work with you to create print material, banners or any other supporting collateral safeguards continuity. We can offer ideas depending on your industry, or can put together creative based on your budget and needs.