Whether you are a full time blogger or just write a few articles for your website, you probably wondered if you need images in the article. The answer is YES, for many reasons like making your article for visually appealing and they help with your SEO.

As the saying goes, a picture is worth a thousand words, and an image that relates to what you have written, can help spice up 500 dull words and keep your audience engaged.

Using the Right Image

If you have pictures that were taking by you, therefore are owned by you, please use them. If you don’t have your own pictures that fit for your article, make sure you pick the right stock image.

The image to the right is probably not the right stock image to use for your sales team.

Your image needs to be relevant to your post/page, sometimes throwing in a little humor helps too.

images-Stock Sales Man

Stock Image of a Sales Man

What’s in a file name?

images-please use a more precise name for your image

 

Image SEO starts with the file name. Google finds out what your image is based on the name first. All of your file names should NOT be DC4534.jpg, and we have seen that happen a lot. They should clearly reflect what the image is about.

For example the image on the left is called filename.png. Naming the file correctly helps Google find and index the image, and ultimately direct people back to your site.

Does size matter?

The load time of your site is extremely important for the User Experience (UX) and for the SEO. Images are often over looked when sites are getting put together. We recently had a client who had over 200 pictures on their site in various pages and posts. However most of the images had not been optimized prior to adding them to the site. Instead they were uploaded to the site as full size HD photos. This resulted in some of the photos being 2-5MB, one was 9MB on its own.

The dimensions are also extremely important. If you are only planning on showing images 250 x 250px then you don’t want to upload a 3000px x 3000px size image. The entire image will have to be loaded regardless of what image size is being shown on the page.

If you are looking to reduce your file size there are some great free programs that can be used, we recommend Tiny PNG or Caesium Image Compressor.

Using Alt Text

Alt Text is added to an image so there will be descriptive text showing, when the image, for whatever reason is not. You also want to ensure the Alt Tags are completed correctly in the background, so if people have images turned off on the computer, or device, the text of what the image is will still show.

Wikipedia has a great explanation of the use of Alt Text: “where the image is note available to the reader, perhaps because they have turned off images in their web browser or are using a screen reader due to a visual impairment, the alternative text ensures that no information or functionality is lost.” 

Be sure to add Alt Text that includes your SEO keyword and describes the image.

Summary

Using images is a good idea, as long as they are the right ones; using the wrong image, or one that is too big, is a bad idea. Having the right optimized pictures can enhance your article or page to ensure people keep reading.

Remember, when it comes to images for your website one size definitely does not fit all.

If this sounds like something that you need assistance with, KzS can help. We can optimizing your images and connect your site to the right social media accounts to help market your articles. Contact us today by email, call 403-982-6000
or complete our contact form and we will be in touch with you.

one size fits all