Pay-Per-Click (PPC)
While our focus is to get your site found organically through SEO, there are times when Pay-Per-Click (PPC) advertising can be beneficial.
There are a few different scenarios when we would suggest a PPC campaign along with SEO. For example, if your company is having a sale we would create a landing page and Google Ad campaign to promote that page.
Pay-Per-Click can be beneficial for many reasons, if it is completed correctly and that your budget is enough.
BUDGET
Depending on your goals and the industry you are in, both can impact your results. Let’s talk about your goals and how that can work with your budget.
goals
Get the most bang for your buck by setting goals before staring a PPC Campaign. Know if you want more calls, more site visitors, etc. then work on your Ads.
Landing Pages
While every page can be a landing page, you can also create specific ones that are not found in your menu for Special Sales or Events.
